KENDA TIRES

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An integral national campaign that elevated the visibility of the brand using traditional and digital marketing strategies.

Conversions - Increase sales by 50%
Traffic - Increased website visits by 120%
R.O.I - 10X for every dollar invested.
Social shares by network
Challenge - Increase store sales with a national campaign combining traditional and digital marketing. 
 

Challenge

Increase store sales with a national campaign combining traditional and digital marketing.

Solution

We developed a comprehensive marketing strategy that differentiated us from the competition by targeting a specific niche using a combination of billboards, BTL activities, and digital marketing.
We developed the first application that allowed the user to play and participate for a discount. We achieved an incredible interaction since it was possible to win a free tire or a coupon of discount using the app on the store. Everyone left their contact details and we built a database of loyal fans that helped us increase sales in the short, medium and long term.

Results

Conversions - Increased sales by 150%
Traffic - Increased website visits by 350%
R.O.I - 15X for every dollar invested
Sales - Over $ 1.5 million pesos of extra revenues in sales from the app launch.

Increased website visits by 350%

Increased sales by 150%

15X for every dollar invested

From The Client

“The prospects grew in our networks in a visible way. Publiherz transformed the leads into frequent customers”

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